We were asked to create an inspirational, memorable and luxurious showhome. It needed to be elegant and classic, whilst also capturing the imagination of the creative professionals drawn to the area of London’s Southbank. We wanted to reflect the location’s rich cultural and artistic scene.
Our design was influenced by the local history and heritage, and in particular the nearby Royal Festival Hall. We introduced subtle geometric patterns and textures, and mid-century styles popular in the 1950s. We used a tonal jewel colour palette, such as jade, amber and amethyst mauve combined with soft neutrals; this was inspired by the original events programme of the Festival of Britain, which took place in 1951.
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